THE PODCAST

Olde Virden’s TN Pepper Co. has an incredibly tasty line up of farm fresh spices and boasts an inspiring story of how, husband and wife, Chris and Allyson Virden took a simple idea and revolutionized a product found nationwide. These Knoxville entrepreneurs share with us their story of bringing their product to market, getting into grocery stores, and the hilarious twists and turns their entrepreneurial journey has taken them on. One of the areas that can be incredibly daunting for new entrepreneurs is using social media. How do you get more followers? How do you get noticed? It can seem like a total waste of time…but it is not! There are classes you can take, YouTube tutorials, and much more. But, the most important thing to remember…it’s FREE! When capital is low, free is your friend! We, on the Wealth Preservation Podcast, LOVE stories like Chris and Allyson’s. They had an idea, knew they’d regret not chasing it, and supported each other throughout the struggle. If you enjoyed Olde Virden’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com   Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689   Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast   Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt  Check out Olde Virden’s website, social media channels, or Amazon store. We do not get any compensation on any affiliate marketing; we just REALLY love their product! The Sweet Sting is amazing on popcorn! Website: https://oldevirdens.com/ Store Finder: https://oldevirdens.com/pages/store-locator Instagram: https://www.instagram.com/olde_virdens/ Facebook: https://www.facebook.com/oldevirdensredhotsprinkle/ Twitter: https://twitter.com/OldeVirdens Amazon: https://www.amazon.com/stores/Olde+Virden%27s/page/ED6901FB-3FE0-480A-92D0-49310E20B381?ref_=ast_bln I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Olde Virden’s TN Pepper Co. has an incredibly tasty line up of farm fresh spices and boasts an inspiring story of how, husband and wife, Chris and Allyson Virden took a simple idea and revolutionized a product found nationwide. These Knoxville entrepreneurs share with us their story of bringing their product to market, getting into grocery stores, and the hilarious twists and turns their entrepreneurial journey has taken them on. In this clip, we dive into the feeling that Chris and Allyson felt when they finally started delivering product to a big distribution center. With all of the large trucks surrounding them, they strolled right up to the loading dock in their little Kia and lifted the product over their heads to reach the distribution center floor. For Chris and Allyson, it was like Christmas! We, on the Wealth Preservation Podcast, LOVE stories like Chris and Allyson’s. They had an idea, knew they’d regret not chasing it, and supported each other throughout the struggle. If you enjoyed Olde Virden’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com   Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689   Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast   Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt  Check out Olde Virden’s website, social media channels, or Amazon store. We do not get any compensation on any affiliate marketing; we just REALLY love their product! The Sweet Sting is amazing on popcorn! Website: https://oldevirdens.com/ Store Finder: https://oldevirdens.com/pages/store-locator Instagram: https://www.instagram.com/olde_virdens/ Facebook: https://www.facebook.com/oldevirdensredhotsprinkle/ Twitter: https://twitter.com/OldeVirdens Amazon: https://www.amazon.com/stores/Olde+Virden%27s/page/ED6901FB-3FE0-480A-92D0-49310E20B381?ref_=ast_bln I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Olde Virden’s TN Pepper Co. has an incredibly tasty line up of farm fresh spices and boasts an inspiring story of how, husband and wife, Chris and Allyson Virden took a simple idea and revolutionized a product found nationwide. These Knoxville entrepreneurs share with us their story of bringing their product to market, getting into grocery stores, and the hilarious twists and turns their entrepreneurial journey has taken them on. One of the things we were eager to ask was how they were able to get through that initial push to get noticed. They immediately dove into the struggle of not having enough capital to get noticed and how social media was HUGE for them. Social media marketing and having an easy website for people to navigate was key. Allyson went as far to say that it is the only reason they made it! We, on the Wealth Preservation Podcast, LOVE stories like Chris and Allyson’s. They had an idea, knew they’d regret not chasing it, and supported each other throughout the struggle. If you enjoyed Olde Virden’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com   Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689   Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast   Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt  Check out Olde Virden’s website, social media channels, or Amazon store. We do not get any compensation on any affiliate marketing; we just REALLY love their product! The Sweet Sting is amazing on popcorn! Website: https://oldevirdens.com/ Store Finder: https://oldevirdens.com/pages/store-locator Instagram: https://www.instagram.com/olde_virdens/ Facebook: https://www.facebook.com/oldevirdensredhotsprinkle/ Twitter: https://twitter.com/OldeVirdens Amazon: https://www.amazon.com/stores/Olde+Virden%27s/page/ED6901FB-3FE0-480A-92D0-49310E20B381?ref_=ast_bln I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Olde Virden’s TN Pepper Co. has an incredibly tasty line up of farm fresh spices and boasts an inspiring story of how, husband and wife, Chris and Allyson Virden took a simple idea and revolutionized a product found nationwide. These Knoxville entrepreneurs share with us their story of bringing their product to market, getting into grocery stores, and the hilarious twists and turns their entrepreneurial journey has taken them on. In this full episode, we dive into the business strategy, structure, and hurdles of scaling their business. This clip, specifically, addresses the honest feedback on the product. Everyone wants to make sure they have a good product, but how do you make sure you’re not in an echo chamber? You think it’s good. The people who love you think it’s good. But what about…you know…the rest of the world that you want to buy your product? Here is how this startup was able to get honest feedback without dumping a bunch into marketing surveys. We, on the Wealth Preservation Podcast, LOVE stories like Chris and Allyson’s. They had an idea, knew they’d regret not chasing it, and supported each other throughout the struggle. If you enjoyed Olde Virden’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com   Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689   Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast   Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt  Check out Olde Virden’s website, social media channels, or Amazon store. We do not get any compensation on any affiliate marketing; we just REALLY love their product! The Sweet Sting is amazing on popcorn! Website: https://oldevirdens.com/ Store Finder: https://oldevirdens.com/pages/store-locator Instagram: https://www.instagram.com/olde_virdens/ Facebook: https://www.facebook.com/oldevirdensredhotsprinkle/ Twitter: https://twitter.com/OldeVirdens Amazon: https://www.amazon.com/stores/Olde+Virden%27s/page/ED6901FB-3FE0-480A-92D0-49310E20B381?ref_=ast_bln I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Olde Virden’s TN Pepper Co. has an incredibly tasty line up of farm fresh spices and boasts an inspiring story of how, husband and wife, Chris and Allyson Virden took a simple idea and revolutionized a product found nationwide. These Knoxville entrepreneurs share with us their story of bringing their product to market, getting into grocery stores, and the hilarious twists and turns their entrepreneurial journey has taken them on. One thing that has been a constant among our podcast guests is their need to pivot from their original business model. This pivot was a little different. Chris and Allyson realized that they didn’t just need to go client direct; they also realized that they had the power to bring other amazing products, who were struggling for distribution, to clients, as well. That spawned the concept of Olde Virden’s Artisanal Food Market at 204 Randolph Street in Knoxville, TN. We, on the Wealth Preservation Podcast, LOVE stories like Chris and Allyson’s. They had an idea, knew they’d regret not chasing it, and supported each other throughout the struggle. If you enjoyed Olde Virden’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com   Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689   Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast   Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt  Check out Olde Virden’s website, social media channels, or Amazon store. We do not get any compensation on any affiliate marketing; we just REALLY love their product! The Sweet Sting is amazing on popcorn! Website: https://oldevirdens.com/ Store Finder: https://oldevirdens.com/pages/store-locator Instagram: https://www.instagram.com/olde_virdens/ Facebook: https://www.facebook.com/oldevirdensredhotsprinkle/ Twitter: https://twitter.com/OldeVirdens Amazon: https://www.amazon.com/stores/Olde+Virden%27s/page/ED6901FB-3FE0-480A-92D0-49310E20B381?ref_=ast_bln I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Olde Virden’s TN Pepper Co. has an incredibly tasty line up of farm fresh spices and boasts an inspiring story of how, husband and wife, Chris and Allyson Virden took a simple idea and revolutionized a product found nationwide. These Knoxville entrepreneurs share with us their story of bringing their product to market, getting into grocery stores, and the hilarious twists and turns their entrepreneurial journey has taken them on. This is a little more of a fun question, but we wanted to know which shark from Shark Tank they would pick (assuming they get offers from all of them). With Allyson and Chris having both worked in the restaurant industry, they both quickly said, “Barbara Corcoran!” Chris even has a special offer for her: he’ll drive to her! We, on the Wealth Preservation Podcast, LOVE stories like Chris and Allyson’s. They had an idea, knew they’d regret not chasing it, and supported each other throughout the struggle. If you enjoyed Olde Virden’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com   Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689   Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast   Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt  Check out Olde Virden’s website, social media channels, or Amazon store. We do not get any compensation on any affiliate marketing; we just REALLY love their product! The Sweet Sting is amazing on popcorn! Website: https://oldevirdens.com/ Store Finder: https://oldevirdens.com/pages/store-locator Instagram: https://www.instagram.com/olde_virdens/ Facebook: https://www.facebook.com/oldevirdensredhotsprinkle/ Twitter: https://twitter.com/OldeVirdens Amazon: https://www.amazon.com/stores/Olde+Virden%27s/page/ED6901FB-3FE0-480A-92D0-49310E20B381?ref_=ast_bln I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Olde Virden’s TN Pepper Co. has an incredibly tasty line up of farm fresh spices and boasts an inspiring story of how, husband and wife, Chris and Allyson Virden took a simple idea and revolutionized a product found nationwide. These Knoxville entrepreneurs share with us their story of bringing their product to market, getting into grocery stores, and the hilarious twists and turns their entrepreneurial journey has taken them on. As part of our final “speed round” of questions, we asked if they had any particular celebrity chefs that they would ideally like to have endorse Olde Virden’s. Without skipping a beat, Allyson picked Sean Brock of East Nashville. Chris, on the other hand, not only says his pick would be the “Barbeque God,” Chris Lilly; but, poking fun, of course, Chris also says that an invitation to learn how to smoke a pig with his barbeque hero would likely end with a stranded Allyson to manage the company on her own! We, on the Wealth Preservation Podcast, LOVE stories like Chris and Allyson’s. They had an idea, knew they’d regret not chasing it, and supported each other throughout the struggle. If you enjoyed Olde Virden’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com   Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689   Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast   Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt  Check out Olde Virden’s website, social media channels, or Amazon store. We do not get any compensation on any affiliate marketing; we just REALLY love their product! The Sweet Sting is amazing on popcorn! Website: https://oldevirdens.com/ Store Finder: https://oldevirdens.com/pages/store-locator Instagram: https://www.instagram.com/olde_virdens/ Facebook: https://www.facebook.com/oldevirdensredhotsprinkle/ Twitter: https://twitter.com/OldeVirdens Amazon: https://www.amazon.com/stores/Olde+Virden%27s/page/ED6901FB-3FE0-480A-92D0-49310E20B381?ref_=ast_bln I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Olde Virden’s TN Pepper Co. has an incredibly tasty line up of farm fresh spices and boasts an inspiring story of how, husband and wife, Chris and Allyson Virden took a simple idea and revolutionized a product found nationwide. These Knoxville entrepreneurs share with us their story of bringing their product to market, getting into grocery stores, and the hilarious twists and turns their entrepreneurial journey has taken them on. In this follow up episode, we dive into the “how” of scaling a business in such a competitive industry. We also get into product development, creating a national brand with a small-town feel, getting into grocery stores, and much more! Throughout the episode there is a theme that rings true: remember your origins. Chris and Allyson have grown their business from a small pepper flake company, sold at a local farmers’ market, to being on shelves in grocery stores across America. One thing they’ve made sure to do is ALWAYS support and cater to the people who helped them grow. Never forget those who were critical in your success! We, on the Wealth Preservation Podcast, LOVE stories like Chris and Allyson’s. They had an idea, knew they’d regret not chasing it, and supported each other throughout the struggle. If you enjoyed Olde Virden’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com   Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689   Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast   Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt  Check out Olde Virden’s website, social media channels, or Amazon store. We do not get any compensation on any affiliate marketing; we just REALLY love their product! The Sweet Sting is amazing on popcorn! Website: https://oldevirdens.com/ Store Finder: https://oldevirdens.com/pages/store-locator Instagram: https://www.instagram.com/olde_virdens/ Facebook: https://www.facebook.com/oldevirdensredhotsprinkle/ Twitter: https://twitter.com/OldeVirdens Amazon: https://www.amazon.com/stores/Olde+Virden%27s/page/ED6901FB-3FE0-480A-92D0-49310E20B381?ref_=ast_bln I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque