THE PODCAST

Finoa’s co-founder, Henrik Gebbing, revisits the Wealth Preservation Podcast to discuss the specific niche in the crypto investing world they are servicing, the process of scaling a company, the mindset of a business owner using investors’ money, and how they’ve exploded in growth since their 2018 launch date. In this clip, we asked Henrik if Finoa’s current structure and business model was always the end game. He goes into the 3 pillars of their business that they set early on and how, though their model and clientele has shifted, they have stuck to providing service in those 3 areas. This is a great example around being flexible with your business without compromising vision and conviction. We, on the Wealth Preservation Podcast, LOVE when someone realizes their hobby is in a field that is desperate for innovation…and they answer the call! If you enjoyed Henrik’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689 Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt Check out Finoa’s website, YouTube, or other media channels to keep tabs on Finoa’s success and insight into their industry. Website: https://www.finoa.io/ YouTube: https://www.youtube.com/results?search_query=finoa YouTube:https://www.youtube.com/results?search_query=henrik+gebbing LinkedIn: https://www.linkedin.com/company/finoabanking/ Twitter: https://twitter.com/Finoa_io Medium: https://medium.com/finoa-banking I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Finoa’s co-founder, Henrik Gebbing, revisits the Wealth Preservation Podcast to discuss the specific niche in the crypto investing world they are servicing, the process of scaling a company, the mindset of a business owner using investors’ money, and how they’ve exploded in growth since their 2018 launch date. In this clip, we discuss more about the specifics of what Finoa does as a service to institutional investors. While servicing the retail investor may give you a wider client base, Finoa saw a huge need on the institutional side that would allow them the opportunity to shape the industry as a whole. This has helped legitimize and move the crypto space develop into the asset class it is today. We, on the Wealth Preservation Podcast, LOVE when someone realizes their hobby is in a field that is desperate for innovation…and they answer the call! If you enjoyed Henrik’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689 Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt Check out Finoa’s website, YouTube, or other media channels to keep tabs on Finoa’s success and insight into their industry. Website: https://www.finoa.io/ YouTube: https://www.youtube.com/results?search_query=finoa YouTube:https://www.youtube.com/results?search_query=henrik+gebbing LinkedIn: https://www.linkedin.com/company/finoabanking/ Twitter: https://twitter.com/Finoa_io Medium: https://medium.com/finoa-banking I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Finoa’s co-founder, Henrik Gebbing, revisits the Wealth Preservation Podcast to discuss the specific niche in the crypto investing world they are servicing, the process of scaling a company, the mindset of a business owner using investors’ money, and how they’ve exploded in growth since their 2018 launch date. In this clip, we cover the concept of “staking” your assets. This is an area that is unfamiliar to those just beginning or not yet in the crypto space. Henrik explains what it is, why it’s important, and the opportunity for those in the institutional space. We, on the Wealth Preservation Podcast, LOVE when someone realizes their hobby is in a field that is desperate for innovation…and they answer the call! If you enjoyed Henrik’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689 Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt Check out Finoa’s website, YouTube, or other media channels to keep tabs on Finoa’s success and insight into their industry. Website: https://www.finoa.io/ YouTube: https://www.youtube.com/results?search_query=finoa YouTube:https://www.youtube.com/results?search_query=henrik+gebbing LinkedIn: https://www.linkedin.com/company/finoabanking/ Twitter: https://twitter.com/Finoa_io Medium: https://medium.com/finoa-banking I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Finoa’s co-founder, Henrik Gebbing, revisits the Wealth Preservation Podcast to discuss the specific niche in the crypto investing world they are servicing, the process of scaling a company, the mindset of a business owner using investors’ money, and how they’ve exploded in growth since their 2018 launch date. In this clip, we ask Henrik about the struggle of getting venture capital groups to give him the time of day. With most pitches yielding zero response and dozens of presentations failing to gain traction, this was a huge hurdle for Finoa. To add to the struggle, they also had to overcome the natural hesitation to invest in a first time start up. This was not an easy challenge, but their persistence paid off in the end! We, on the Wealth Preservation Podcast, LOVE when someone realizes their hobby is in a field that is desperate for innovation…and they answer the call! If you enjoyed Henrik’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689 Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt Check out Finoa’s website, YouTube, or other media channels to keep tabs on Finoa’s success and insight into their industry. Website: https://www.finoa.io/ YouTube: https://www.youtube.com/results?search_query=finoa YouTube:https://www.youtube.com/results?search_query=henrik+gebbing LinkedIn: https://www.linkedin.com/company/finoabanking/ Twitter: https://twitter.com/Finoa_io Medium: https://medium.com/finoa-banking I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Finoa’s co-founder, Henrik Gebbing, revisits the Wealth Preservation Podcast to discuss the specific niche in the crypto investing world they are servicing, the process of scaling a company, the mindset of a business owner using investors’ money, and how they’ve exploded in growth since their 2018 launch date. In this clip, we talk a little more about the learning curve of going from a start up of a few people to over 100 employees in roughly a year. Hiring the wrong person, taking on too much, being reactive versus proactive…it can be a really rough process. Henrik shares his insight and book recommendations for those wanting to prepare the best they can for such a journey. We, on the Wealth Preservation Podcast, LOVE when someone realizes their hobby is in a field that is desperate for innovation…and they answer the call! If you enjoyed Henrik’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689 Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt Check out Finoa’s website, YouTube, or other media channels to keep tabs on Finoa’s success and insight into their industry. Website: https://www.finoa.io/ YouTube: https://www.youtube.com/results?search_query=finoa YouTube:https://www.youtube.com/results?search_query=henrik+gebbing LinkedIn: https://www.linkedin.com/company/finoabanking/ Twitter: https://twitter.com/Finoa_io Medium: https://medium.com/finoa-banking I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Finoa’s co-founder, Henrik Gebbing, revisits the Wealth Preservation Podcast to discuss the specific niche in the crypto investing world they are servicing, the process of scaling a company, the mindset of a business owner using investors’ money, and how they’ve exploded in growth since their 2018 launch date. In this clip, we hear a little more from Henrik on the idea of tokenized assets and transfers. This goes beyond currency and more into the idea of houses, cars, and any other asset you would want to transact more efficiently. There was some momentum early on for moving blockchain into these areas, but Henrik gives us his perspective as to why the hype died down and the other elements that he thinks halted the progress. I guess we will have to wait and see if this ever picks up steam again. We, on the Wealth Preservation Podcast, LOVE when someone realizes their hobby is in a field that is desperate for innovation…and they answer the call! If you enjoyed Henrik’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689 Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt Check out Finoa’s website, YouTube, or other media channels to keep tabs on Finoa’s success and insight into their industry. Website: https://www.finoa.io/ YouTube: https://www.youtube.com/results?search_query=finoa YouTube:https://www.youtube.com/results?search_query=henrik+gebbing LinkedIn: https://www.linkedin.com/company/finoabanking/ Twitter: https://twitter.com/Finoa_io Medium: https://medium.com/finoa-banking I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Finoa’s co-founder, Henrik Gebbing, revisits the Wealth Preservation Podcast to discuss the specific niche in the crypto investing world they are servicing, the process of scaling a company, the mindset of a business owner using investors’ money, and how they’ve exploded in growth since their 2018 launch date. Henrik is very open about their struggle to get the attention of venture capital, the mental fatigue from consistent rejection, the self-doubt, and the responsibility to best serve clients, investors, and employees. Finoa has the benefit of shaping their company with the new regulations that develop, but that does require Henrik and his co-founder, Chris, to be consistently on top of the ever-changing industry. In this episode we also discuss what specifically the institutional investors needs are and why Finoa is able to fill those needs. From security to regulation to staking assets…getting into the crypto space can seem a bit daunting. This episode is a fantastic listen for anyone looking to learn a little more about the crypto industry or an aspiring entrepreneur who has the goal of one day getting venture capital. It is a rough yet rewarding road ahead. We, on the Wealth Preservation Podcast, LOVE when someone realizes their hobby is in a field that is desperate for innovation…and they answer the call! If you enjoyed Henrik’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689 Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt Check out Finoa’s website, YouTube, or other media channels to keep tabs on Finoa’s success and insight into their industry. Website: https://www.finoa.io/ YouTube: https://www.youtube.com/results?search_query=finoa YouTube:https://www.youtube.com/results?search_query=henrik+gebbing LinkedIn: https://www.linkedin.com/company/finoabanking/ Twitter: https://twitter.com/Finoa_io Medium: https://medium.com/finoa-banking I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Finoa’s co-founder, Henrik Gebbing, isn’t just innovating in any old space. He is innovating inside an already innovative arena. That is the equivalent to a caveman inventing the BIC lighter when fire was just being discovered! But in all seriousness, Henrik’s entrepreneurial journey, though it takes place in an industry many don’t understand, has many of the same elements of the usual start-up story. In this clip, Henrik discusses the initial investment funds that helped him launch his company and then the first round of Series A funding he pulled in shortly after that. Most companies work for years to obtain the level that Finoa has reached in their short existence. Any entrepreneur that can pull this off is worth following! We, on the Wealth Preservation Podcast, LOVE when someone realizes their hobby is in a field that is desperate for innovation…and they answer the call! If you enjoyed Henrik’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689 Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt Check out Finoa’s website, YouTube, or other media channels to keep tabs on Finoa’s success and insight into their industry. Website: https://www.finoa.io/ YouTube: https://www.youtube.com/results?search_query=finoa YouTube:https://www.youtube.com/results?search_query=henrik+gebbing LinkedIn: https://www.linkedin.com/company/finoabanking/ Twitter: https://twitter.com/Finoa_io Medium: https://medium.com/finoa-banking I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque