THE PODCAST

Ray Young from Razor Sharp Public Relations, a boutique PR firm, joins us again on the Wealth Preservation Podcast and talks about how entrepreneurs can be managing their own public relations, up until the point where it makes sense to outsource. It’s easy to chalk up your lack of PR and marketing to being “too busy.” Entrepreneurs wear so many hats and it’s hard to handle it all. Ray throws out this challenge: can you afford NOT to do PR and marketing? While time is scarce, Ray gives us the beginner’s list of PR and marketing topics that every entrepreneur should be monitoring and building on if they want to reach their ideal audience. We, on the Wealth Preservation Podcast, LOVE stories where people identify their uniqueness and ability to achieve more on their own than as someone else’s staff member - only the bold follow that realization to its incredible end! If you enjoyed Ray’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689 Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt Check out Ray’s website or YouTube for more videos or check out his blog on the link below. We biasedly think we have incredibly smart and insightful guests, so we suggest you follow them on social media to pick up more insight from them down the road. Website: https://www.razorsharppr.com/ Company LinkedIn: https://www.linkedin.com/company/razor-sharp-public-relations/ Ray’s LinkedIn: https://www.linkedin.com/in/rcyoung87/ Blog: https://www.razorsharppr.com/blog/ I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Ray Young from Razor Sharp Public Relations, a boutique PR firm, joins us again on the Wealth Preservation Podcast and talks about how entrepreneurs can be managing their own public relations, up until the point where it makes sense to outsource. Everyone loves to be cutting edge and new age, but Ray still sees some old school PR strategies have the highest impact. We asked him to walk us through a PR tactic that some may deem as outdated but is still relevant and he immediately came back with doing face to face campaigns. After a year of living through ZOOM meetings, we surely do appreciate the idea of meeting people face to face! Ray says that it is still highly effective and should not be thrown out as being too old school. We, on the Wealth Preservation Podcast, LOVE stories where people identify their uniqueness and ability to achieve more on their own than as someone else’s staff member - only the bold follow that realization to its incredible end! If you enjoyed Ray’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689 Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt Check out Ray’s website or YouTube for more videos or check out his blog on the link below. We biasedly think we have incredibly smart and insightful guests, so we suggest you follow them on social media to pick up more insight from them down the road. Website: https://www.razorsharppr.com/ Company LinkedIn: https://www.linkedin.com/company/razor-sharp-public-relations/ Ray’s LinkedIn: https://www.linkedin.com/in/rcyoung87/ Blog: https://www.razorsharppr.com/blog/ I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Ray Young from Razor Sharp Public Relations, a boutique PR firm, joins us again on the Wealth Preservation Podcast and talks about how entrepreneurs can be managing their own public relations, up until the point where it makes sense to outsource. From time to time, companies will get negative articles or reviews, that they likely don’t want to be the first thing that pops up when someone Googles their name. When going to Ray for help, he gives the same advice to everyone: get positive content posted and get engagement online. A few positive articles that get passed around will work their way up the Google page and replace the bad news. The more positive content, the quicker you can squash the bad press. We, on the Wealth Preservation Podcast, LOVE stories where people identify their uniqueness and ability to achieve more on their own than as someone else’s staff member - only the bold follow that realization to its incredible end! If you enjoyed Ray’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689 Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt Check out Ray’s website or YouTube for more videos or check out his blog on the link below. We biasedly think we have incredibly smart and insightful guests, so we suggest you follow them on social media to pick up more insight from them down the road. Website: https://www.razorsharppr.com/ Company LinkedIn: https://www.linkedin.com/company/razor-sharp-public-relations/ Ray’s LinkedIn: https://www.linkedin.com/in/rcyoung87/ Blog: https://www.razorsharppr.com/blog/ I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Ray Young from Razor Sharp Public Relations, a boutique PR firm, joins us again on the Wealth Preservation Podcast and talks about how entrepreneurs can be managing their own public relations, up until the point where it makes sense to outsource. In this episode, Ray walks us through setting expectations. You need to know what your end goal is and use metrics around that goal to appropriately test your strategy’s effectiveness. There are PR campaigns that are more about building brand awareness, building reputation, or a whole bunch of other goals that are not exactly sales related. We, on the Wealth Preservation Podcast, LOVE stories where people identify their uniqueness and ability to achieve more on their own than as someone else’s staff member - only the bold follow that realization to its incredible end! If you enjoyed Ray’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689 Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt Check out Ray’s website or YouTube for more videos or check out his blog on the link below. We biasedly think we have incredibly smart and insightful guests, so we suggest you follow them on social media to pick up more insight from them down the road. Website: https://www.razorsharppr.com/ Company LinkedIn: https://www.linkedin.com/company/razor-sharp-public-relations/ Ray’s LinkedIn: https://www.linkedin.com/in/rcyoung87/ Blog: https://www.razorsharppr.com/blog/ I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Ray Young from Razor Sharp Public Relations, a boutique PR firm, joins us again on the Wealth Preservation Podcast and talks about how entrepreneurs can be managing their own public relations, up until the point where it makes sense to outsource. Ray loves to get in and help companies with their PR, but he would prefer companies have a few things in order before giving him a call. In this clip, he outlines the things a company should build themselves before outsourcing to a third-party PR firm. This is a fantastic clip to save and revisit to ensure you are doing what you can, solo. Ray obviously brings value, but he thinks every company can start with this list and be fairly effective in their own PR before giving his firm a call. We, on the Wealth Preservation Podcast, LOVE stories where people identify their uniqueness and ability to achieve more on their own than as someone else’s staff member - only the bold follow that realization to its incredible end! If you enjoyed Ray’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689 Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt Check out Ray’s website or YouTube for more videos or check out his blog on the link below. We biasedly think we have incredibly smart and insightful guests, so we suggest you follow them on social media to pick up more insight from them down the road. Website: https://www.razorsharppr.com/ Company LinkedIn: https://www.linkedin.com/company/razor-sharp-public-relations/ Ray’s LinkedIn: https://www.linkedin.com/in/rcyoung87/ Blog: https://www.razorsharppr.com/blog/ I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Ray Young from Razor Sharp Public Relations, a boutique PR firm, joins us again on the Wealth Preservation Podcast and talks about how entrepreneurs can be managing their own public relations, up until the point where it makes sense to outsource. It’s obviously important to differentiate between public relations and marketing. While there is much debate over where one starts and the other begins, Ray believes PR is a subset of your marketing. Why is this important? Budgeting! If you allocate funds for marketing and not specifically for PR, then you run a significant risk of losing track of the funds and not having enough for your PR strategies. We, on the Wealth Preservation Podcast, LOVE stories where people identify their uniqueness and ability to achieve more on their own than as someone else’s staff member - only the bold follow that realization to its incredible end! If you enjoyed Ray’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689 Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt Check out Ray’s website or YouTube for more videos or check out his blog on the link below. We biasedly think we have incredibly smart and insightful guests, so we suggest you follow them on social media to pick up more insight from them down the road. Website: https://www.razorsharppr.com/ Company LinkedIn: https://www.linkedin.com/company/razor-sharp-public-relations/ Ray’s LinkedIn: https://www.linkedin.com/in/rcyoung87/ Blog: https://www.razorsharppr.com/blog/ I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Ray Young from Razor Sharp Public Relations, a boutique PR firm, joins us again on the Wealth Preservation Podcast and talks about how entrepreneurs can be managing their own public relations, up until the point where it makes sense to outsource. Everyone is using social media (or, at least, you probably should be), and Ray stresses getting all your traditional PR on the new platforms. The best part is there is little work in taking regular media and interviews and linking them to a social media platform. Ray also advocates for more intentional social media marketing but here is the caveat: start small! It is so easy to get overwhelmed! He encourages starting with just posting your already existing PR through new channels and building out from there. We, on the Wealth Preservation Podcast, LOVE stories where people identify their uniqueness and ability to achieve more on their own than as someone else’s staff member - only the bold follow that realization to its incredible end! If you enjoyed Ray’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689 Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt Check out Ray’s website or YouTube for more videos or check out his blog on the link below. We biasedly think we have incredibly smart and insightful guests, so we suggest you follow them on social media to pick up more insight from them down the road. Website: https://www.razorsharppr.com/ Company LinkedIn: https://www.linkedin.com/company/razor-sharp-public-relations/ Ray’s LinkedIn: https://www.linkedin.com/in/rcyoung87/ Blog: https://www.razorsharppr.com/blog/ I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Ray Young from Razor Sharp Public Relations, a boutique PR firm, joins us again on the Wealth Preservation Podcast and talks about how entrepreneurs can be managing their own public relations, up until the point where it makes sense to outsource. One topic we discussed was how to redirect the attention of business owners who truly believe they need to utilize a particular media outlet, when alternatives are statistically better. It is easy to get caught in one’s head and believe ill-based hunches. Ray coaches people to review and rethink the strategies they want to pursue when building a PR strategy for their business. You don’t really know your audience unless you know where your audience is most likely to see your name and remember your content. We, on the Wealth Preservation Podcast, LOVE stories where people identify their uniqueness and ability to achieve more on their own than as someone else’s staff member - only the bold follow that realization to its incredible end! If you enjoyed Ray’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. Website: www.wealthpreservationpodcast.com Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689 Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt Check out Ray’s website or YouTube for more videos or check out his blog on the link below. We biasedly think we have incredibly smart and insightful guests, so we suggest you follow them on social media to pick up more insight from them down the road. Website: https://www.razorsharppr.com/ Company LinkedIn: https://www.linkedin.com/company/razor-sharp-public-relations/ Ray’s LinkedIn: https://www.linkedin.com/in/rcyoung87/ Blog: https://www.razorsharppr.com/blog/ I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque